As with so many things, it started in the US. Standing tall on New York’s 5th Avenue, the iconic Sherry-Netherland hotel opened its doors at the height of the roaring twenties and was the very first to introduce the concept of branded residences – offering the thriving Manhattan elite their own slice of Belle Epoque in the form of glamorous privately-owned apartments overlooking Central Park.
Despite the Sherry-Netherland’s success, it would be another 70 years until the branded residence concept would have its watershed moment…
